Project based on clarity regarding goals and methods.

It can be challenging to determine the appropriate level of ambition when establishing a concept. This might be due to the project aiming to create something very unique, hence the final result must gradually take shape. This is typical for some research and innovation projects. Sometimes, it can be difficult to define the final characteristics of the deliverable at the project’s start, as there are many parties involved who will contribute to shaping it.


Case: Brandberg AS

Brandberg AS manufactures advanced processed plastic components and specializes in pipes, among others, for the offshore sector. The company has a strong financial position and a stable customer base. However, the board is concerned about increasing competition and squeezed profit margins.

The board has approved a major replacement of production equipment, particularly focusing on turning, milling, and surface treatment machines. The replacement is justified due to: